Injection-moulded housing prototypes and material samples laid out for a tooling review
Tooling review, injection-moulded housing Stage 04 / 06

What we do

Two practices, one accountable team

Take the whole chain or any single link. Most clients start with two or three services and add more once the first one lands.

01

Market research

Before tooling money gets spent, we find out whether the thing should exist.

Includes
  • Category and opportunity sizing
  • Competitive teardown
  • Demand and review-mining analysis
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02

Product design

Industrial design that survives contact with a factory.

Includes
  • Concept development
  • Industrial design and CMF
  • Design for manufacture review
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03

Mechanical design and engineering

Production-intent CAD, drawings and tolerances.

Includes
  • Production CAD and detailing
  • Tolerance and fit analysis
  • Material selection
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04

Manufacturing and sourcing

Factory selection, tooling and the quality system that keeps units consistent.

Includes
  • Factory identification and audit
  • Tooling management
  • Quality control and inspection
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05

Marketplace marketing

Amazon and Walmart — listing, advertising and defence.

Includes
  • Listing optimisation
  • Sponsored ads management
  • Review and account health
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06

Paid search and shopping

Google, Bing and Shopping campaigns managed to a target return.

Includes
  • Search and Shopping management
  • Product feed optimisation
  • Landing page testing
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How it runs

Four stages, start to shelf

01

Idea

Market sizing, competitor teardowns and a straight answer on whether it is worth building.

02

Design

Industrial design, production-intent CAD and a design-for-manufacture pass before tooling.

03

Develop

Prototypes in your hands, factory audits, tooling managed through to an approved first article.

04

Execute

Quality inspection, freight and customs — then the listings and campaigns that sell it.

See the detailed six-station process

Why us

What three separate suppliers cannot give you

01

One accountable team

Design, engineering, factory and marketing sit under one contract. When something slips there is no vendor pointing at another vendor.

02

You own the tooling

Tooling is registered in your name, not ours. Worth checking on any quote you receive — it is the clause that decides whether you can ever change supplier.

03

Factories we have stood in

We audit on site before recommending anyone. No broker chains, and no factory we have only ever met over email.

04

Marketers who know the build

The people writing your listings have held the prototype and read the DFM report. It shows in the copy.

The detail

What actually happens, in order

Six stations on one line. Most clients join at 01 or 02; some arrive at 04 with a design already done and need a factory. You can enter anywhere, but the order does not change.

  1. 01

    Validate

    We size the category, tear down the closest competitors, and read their one-star reviews at scale. Roughly a third of the ideas that reach us do not survive this stage — which is much cheaper than finding out after tooling.

    • Sizing model
    • Teardown report
    • Go / no-go memo
  2. 02

    Design

    Industrial design and production-intent CAD, with a design-for-manufacture pass before anything reaches a toolmaker. Wall thicknesses, draft angles and tolerance stack-ups get resolved on screen, not in steel.

    • CAD + drawings
    • CMF spec
    • DFM report
  3. 03

    Prototype

    Printed and machined parts in your hands, then tested against a written protocol. You hold the product before you commit to the mould that makes ten thousand of them.

    • Physical parts
    • Test results
    • Revision set
  4. 04

    Tool up

    We shortlist factories against your volume, audit them on site, and manage tooling through to an approved first article. Tooling ownership stays in your name — a detail worth checking on any quote you receive.

    • Audited factory
    • Tooling agreement
    • Golden sample
  5. 05

    Produce

    Inspection to an AQL you agree in advance, during production and again before shipment. Then freight, HS classification and customs through to your warehouse or a fulfilment centre.

    • QC reports
    • Landed cost model
    • Shipping docs
  6. 06

    Sell

    Listings, search, paid media and lifecycle email — run by the people who know how the product is built, which turns out to matter when you are writing the copy that has to sell it.

    • Live listings
    • Campaign structure
    • Attribution model

Next step

Tell us what you are making

Send a sentence or a spec sheet — either works. We will come back with what we think it takes, what it is likely to cost, and whether we are the right people for it.

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